FROM STRUGGLING TO SELL TO A PACKED CALENDAR

How I doubled a physiotherapy clinic’s bookings within just 2 weeks…

The Client:

A local physiotherapy clinic in Manchester. Solid team. Good service. But their sports rehab offering?
Crickets… Bookings were barely trickling in.

They weren’t bad at what they did — they were just invisible.
No buzz. No clicks. No leads.
And they were stuck asking the same question every week:
“Why the hell aren’t more people booking this?”

The Problem:

They had an amazing sports rehabilitation service…
But nobody knew it existed.
And worse — the few who did, didn’t feel the need to act.
The clinic was stuck with:

• Low visibility

• Vague marketing

• And no real emotional pull to drive action

They didn’t need a bigger budget.
They needed better strategy.

The Plan:

I launched a laser-focused intro offer ad campaign on Instagram — crafted around real pain points and real desires of the exact people who needed rehab the most.
We didn’t just “promote the service.”
We positioned it as a solution to the nagging injuries, performance plateaus, and post-game pain people were silently suffering through.

I wrote every word to punch — from the captions to the CTA.
Optimised the hashtags to target locally.
Spoke straight to the problem... then handed them the fix.

The Result:

Boom.
In just 2 weeks, we doubled their sports rehab bookings.

No fluff. No guesswork. Just a clear message, aimed right at the right people, delivered with precision.

The Truth:

If I hadn’t stepped I when we did?
They’d still be spinning their wheels — wondering why no one’s biting.
Stuck with the same underbooked calendar and that sinking fear that the service was a flop.

Instead, they’re now confidently promoting their rehab service — because they finally know how to make it land…